In everything that you embark on and wish to be successful, planning ahead of time is important. This is particularly true for the video industry. As much as there has been exceptions to this rule – people who were able to successfully execute a shoot without pre-planning, it’s a risk not worth taking if you’re doing a corporate video shoot. Having a plan is also one way to cut cost as it saves you time and allows you to carefully allocate resources. Apart from that, you also have to consider the needs of your clients. There is a lot riding on a corporate video, so it is only fair that you plan ahead and make sure that your shoot runs as smoothly as possible. Here are some things that you have to keep in mind when planning for the perfect corporate shoot:
Know what your client’s purpose is for creating the video. What are they trying to achieve or what the message that they are trying to relay is. It is important to know if the corporate video is a promotional corporate video, an investor’s package video and so on before starting to brainstorm on the concepts. Being clear about the purpose of the video will give you a good direction moving forward.
Once you know the purpose of the video, it is now time to move to the next step which is identifying your target audience. It is crucial that you link the purpose and the content well enough to be able to translate the message to the viewer of the video. Understanding what your audience wants out of a video and what type of content would spike their interest will have a significant impact on the success of your corporate video.
Now that you have identified the purpose of the video and who your target audience is, you can move a step ahead and do location scouting. This is a part of the brainstorming process. Scouting for locations can also inspire you if you are still looking for a theme or actively working on one. Putting the location scouting ahead in your to do list when planning comes with multitude of benefits. If you are familiar with the location, you will be able to plan the transportation timing, how you will move your equipments and other logistical details.
When you plan the shoot is also important. If you’re shooting on a sunny summer day, you might need extra equipment to protect your cameras and lights from direct sunlight. You will also have to think about the blocking and angling. The same goes for any other weather. The time of the day when you intend to shoot is also something you should take into account.
Adding all of the abovementioned points, you will now be able to come up with a comprehensive plan as to how you intend to conduct your shoot in the most cost-efficient and time-efficient time as possible.